4 in 1 make up plaette

Versatility: A palette that gives you several usage options (for face & eyes) means you’ll carry less & get more value. 

Good formula: Ease of application, good pigmentation, blendability and minimal fallout (for eyes/face) are key. 

A colour story that works for you: Your skin tone, undertone and the kind of looks you do (everyday vs glam) matter. 

Smart size/packaging: If you travel or carry it in your bag, a compact, all-in-one palette is very convenient.